Work

The Appeal

New brand architecture for a groundbreaking digital publication aimed at solving the problems of discrimination, inequity, and injustice in our society.

Visual Identity, Organizational Website
Lab cover

The Challenge

The Appeal is a nonprofit news organization dedicated to exposing how the U.S. criminal legal system fails to keep people safe and, instead, perpetuates harm. The publication publishes an array of different content types and needed help creating a "branded house" for their various verticals.

The Lab hierachy 19
Lab full
Brand 25
Mobile the Lab

The Lab

Previously housed on a separate site, The Lab, a collection of policy recommendations published by experts and academics, needed to be seamlessly incorporated into The Appeal site. A publication in itself, the new vertical required a new landing and article pages with architecture distinctly different than any existing sections of The Appeal site.

Lab modules

The Lens

The Lens is a collection of different types of content unified by a common theme. These new bundles of content are presented on the site with a new block that provides entry points into the related pieces of content.

Lens

The Point

The Point is The Appeal's editorial arm. Structured more like a blog, this vertical allows writers to tell stories about how policy, politics and the legal system shape the lives of everyday Americans.

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Appeal

The Politcal Report

The Political Report focuses on local politics of mass incarceration and criminal justice reform. Yet another once external site fully merged into The Appeal, and now branded under the same umbrella.

Political report
Lab story 01

Project Credits

Client
  • The Appeal
Year of Completion
  • 2020
Focus
  • For Organizations
Services
  • Visual Identity
  • Organizational Website
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