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Brand Architecture

Structuring your brand’s ecosystem to ensure clarity and cohesion across all touchpoints.

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  • A green background with the words "The New York Community Trust" written in white and yellow cursive. Yellow stripes curl around the text, adding a decorative element.New York Community trust posters mocked up on a graffiti filled brick wall.
    The New York Community Trust

    A refreshed brand identity to mark 100 years as a through line improving the lives of New Yorkers.

  • Text that reads "Ford Foundation" in black on an orange background.Collage with text "Disability Demands Justice" and various Ford Foundation logos. Includes photos of people, colorful backgrounds, and promotional messages. Example: "Join Ford's Sarita Gupta and labor leaders to discuss how workers are shaping a new future of work today.
    Ford Foundation

    With its new brand, one of the most influential funders in the world cedes the spotlight to its grantees who advance justice.

  • The word "Supermajority" is displayed in bold white text on a bright pink background. The font is thick and capitalized, creating a strong and attention-grabbing visual.Two women pose confidently against a beige background with abstract shapes. The woman on the left wears an orange sleeveless dress with a necklace, while the woman on the right wears a white sleeveless dress. Both have long hairstyles, with one having braids.
    Supermajority

    A world built by women, for women.

  • Image of The Appeal's website showing an article titled "Poll: Abandon The War On Drugs And Decriminalize". The article is displayed on both a tablet and a smartphone. The article includes an image of a man in a suit speaking into a microphone.
    The Appeal

    New brand architecture for a groundbreaking digital publication aimed at solving the problems of discrimination, inequity, and injustice in our society.

  • The image shows the iMentor logo. It features the word "iMentor" in white text on a dark blue background. The letter "i" is stylized with a tilted square framing the dot above it.A group of graduates in blue caps and gowns celebrate on stage. One person in the front raises both arms joyfully, with one hand holding a confetti popper, releasing a shower of confetti. The background is filled with other graduates smiling and cheering.
    iMentor

    Harnessing the power of long-term, personal relationships to help every student achieve the success they deserve and are capable of.

  • The word "Teach" is written in a white dotted font on a yellow background.Two young girls wear scientist lab coats while smiling and holding a paper tube in a classroom. Behind them, colorful posters display phrases like "Nurture Brilliance" and "Change the World." The setting appears vibrant and educational with a focus on learning.
    Teach

    Reflecting the true brilliance of educators.

  • The image is a logo for "Voices of Youth." It features a large, stylized blue letter "V" on the left, and a blue speech bubble above the text "Voices of Youth" in blue, all set against a white background.A collection of colorful speech bubbles, each containing different icons like a leaf, a snowflake, an equal sign, a ribbon, a book, a cross, and more. The speech bubbles vary in size and color, placed against a plain white background.
    UNICEF: Voices of Youth

    A brand for the global citizens of tomorrow.

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Hyperakt is a NYC certified Women-Owned Business Enterprise (WBE).

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