A complete transformation
Our 360-degree rebrand encompassed brand strategy, messaging, visual identity, web redesign, and an array of brand materials. Hyperakt dramatically modernized the voice, appearance, and digital presence of an organization that is doing important, uplifting work. The new iMentor evokes the transformative power of personal relationships. Immediate, powerful, and inspiring, the new iMentor makes a strong case that every student deserves a champion.
A more human brand
Through research, competitor analysis, and workshops, we helped iMentor define themselves in every facet of their organization. Together, we distilled iMentor’s personality attributes, emotional benefits, functional benefits, onliness statement, archetype, brand story, key messages, and tagline. These elements formed their new brand platform and served as the guiding light for all of our work.
Celebrating college graduation
The logo is a bridge between the old and the new, a succinct distillation of what iMentor stands for: harnessing the power of one-on-one mentoring to improve college graduation rates. Our creative team continued to build on the strategic positioning and logo through compelling and emotionally resonant photography, iconography, and illustration. The resulting brand is a celebration of the impact transformative, long-term, personal relationships.
iMentor is the only college success organization that connects every student in a high school with a college-educated mentor. Mentors are equipped with the tools and support necessary to help students become the first in their families to graduate college.
A portal for inspiration and connection
iMentor’s website is the digital front-door to the organization. It is a deft combination of inspirational storytelling, clean design, and thoughtful logic. With bold photography, iconography, and snappy copywriting, the website is the most important place where all of iMentor’s diverse audience segments—funders, school partners, prospective mentees, and the general public—can learn what it takes to become a student's champion.
- 125%increase in site visits
- 204%increase in site visits on mobile devices
- 78%increase in unique visitors to site