iMentor harnesses the power of long-term, personal relationships to help every student achieve the success he/she deserves and is capable of. The education organization partners with high schools in low-income communities where a majority of students served will be first-generation college graduates. Every year, they recruit thousands of volunteers who commit to mentoring a high school student for at least three years.
iMentor approached Hyperakt to help cut through the noise, focus their story, and find radical differentiation in an increasingly crowded education landscape. Through a holistic approach that included brand strategy, messaging, visual identity rebrand, content strategy, and web redesign, Hyperakt dramatically modernized the voice, appearance, and digital presence of an organization that is doing important, uplifting work.
The new iMentor is immediate, powerful, and inspiring, making it truly evident that every student deserves a champion.