OneNYC: The plan for a strong and just city

In ten years, New York City will celebrate its 400th anniversary. Our fifth century will be one of enormous opportunity, if we are prepared to meet its challenges. The city’s population is expected to hit 9 million by 2040; sea-level rise and climate change will impact our fragile coastlines; unpredictable economic forces will reshape job markets and commercial spaces; and aging infrastructure will need to keep up with the times.

Developed by the Mayor’s Office of Sustainability, OneNYC is a comprehensive plan that establishes bold goals and specific targets for a strong, sustainable, resilient, and equitable city – 800,000 people out of poverty by 2025, Zero Waste, eliminating long-term displacement after future shock events, and much more.

City Hall asked Hyperakt to help bring the plan alive online so all New Yorkers can engage in a conversation about where we’re headed. The site gives the public an accessible and engaging place to interact with the new content-rich plan for growth, sustainability, resiliency, and equity. This is our future. And it starts right now.

Adopting the OneNYC tile

Once the website launched, we quickly saw the purple tile we designed with our custom logotype popping up on all of NYC's social media channels, including Bill de Blasio's Twitter and Instagram! We were happy to see the design catch on and spread.