Work

Keeping New York on Track

Making the case for the MTA's capital program.

Service
Campaign BrandingVisual Storytelling
Capabilities
A minimalist illustration features a bus in a red circle, a city skyline in a blue circle, and a subway train in a yellow circle, all on a white background. A green circle is also present. The lines are simple, giving a modern and abstract feel.

Background

The incredible global megalopolis centered around our own New York City is served by one of the oldest and grandest public transit systems in the world. The Metropolitan Transit Authority is the largest in the nation, with an annual ridership of 4 billion—more than the next 16 largest American transit networks combined. The subway, buses and commuter rail network don’t just get New Yorkers of all stripes to work; they help make the city the vibrant hub of culture and commerce that it is.

The Urban Land Institute is an international NGO dedicated to studying and sustaining urban communities worldwide. The Permanent Citizens Advisory Committee coordinates and funds the three riders councils formed by the New York State Legislature to give users a say in the management of the Long Island Railroad, the Metro-North Railroad and NYC transit.

ULI and PCAC jointly commissioned HR&A Advisors to examine the MTA capital program, a four year $32 billion system expansion. Hyperakt was asked to organize and illustrate HR&A findings for an online report. The result is a clearly articulated explanation, available to all New Yorkers, of how capital campaign funds will be used. It makes the case that it is vitally important for the well being of our vibrant region that we continue investing in our transit system, and illustrates the shortcomings we’ll be faced with if the capital campaign isn’t fully funded by politians. Using a rich mix of video, photography, original infographics and interactive elements to accompany key findings, the site explores the history and the future of the transit system New Yorkers depend on day in and day out.

Image showing three devices—a tablet, a laptop, and a smartphone—each displaying different content on their screens. The tablet displays an urban cityscape, the laptop shows a presentation with text and colorful circular icons, and the smartphone displays a social media post.
Three overlapping web pages on urban development are displayed against an orange background. The center page features urbanization statistics with a map; the left page shows articles about New York City; the right page discusses physical transformations in metropolitan areas.
A horizontal graphic shows four circular icons representing urban challenges: a flooded train for climate change, crowded people for increased ridership, skyscrapers for shifting demand labeled 'Stratford,' and a global landmark icon for increased competition.
A laptop screen displays a split image. The left side shows passengers on a train, accompanied by the text "FULL INVESTMENT: Reinforcing social equity." The right side features a grayscale image of a run-down area with the text "PARTIAL INVESTMENT: Constraining social equity.
An illustration divided into three blue circles. The first circle shows a New York City Transit train. The second circle depicts a Metro-North Railroad train with mountains in the background. The third circle features a Long Island Rail Road train.
An infographic illustrating various statistics related to public transportation in New York City. Features passenger demographics, satisfaction rates, subway and bus services, ridership data, and images of commuters, subway scenes, and transportation infrastructures.
Three orange circular icons with black line drawings. Left: abstract circuitry, labeled "Social Equity." Center: buildings under a bridge, labeled "Vibrant Communities." Right: a train passing buildings, labeled "Economic Strength." All on a white background.
Three web pages are displayed side by side on a green background. The first page discusses America's largest rail network with images of railroad tracks. The second page highlights the importance of the MTA Capital Program with a blurred image of a subway platform. The third page mentions improvement programs for commuters with icons of transportation modes.
An illustrated image showing four stages: a traffic light representing "Renew," people waiting on a subway platform for "Enhance," a bulldozer in a tunnel for "Expand," and an elevated train for "Sustain." Each stage has a distinct circular background.

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