SparkYouth NYC

Expanding opportunities for New York's youth with the vibrant energy of connection and uplift.

Brand Strategy, Naming, Visual Identity, Organizational Website

The challenge

On the cusp of its 25th anniversary, the organization’s brand wasn't speaking to its dynamic, innovative work in youth development. Previously known as Catalog For Giving, the name reflected its founding function as a rolodex of youth charities. But the organization had growth in the depth and breadth of its purpose, including development training and peer networking. The new name and visual language needed to elevate the energy and potential of New York's youth, while also speaking to donors' increasing interest in maximizing the impact of their financial support.

Finding the spark

Through a series of collaborative creative sessions, we explored the heart behind the work accomplished thus far and dug into the goals that will carry the organization into the future. Our team renamed Catalog For Giving as Spark Youth NYC, conveying the catalyzing energy they provide to youth organizations. We designed a complementary visual brand that marries a bright color palette and iconography that illustrates the exponential impact of the SparkYouth model and a new website that puts the organizations SparkYouth supports front and center.

Spark Youth NYC