It’s time to think differently about how branding can help nonprofits who do the hard work of change. It isn’t about creating heroes with manifestos. It’s about building networks connected in conversation about what’s possible.
Internal clarity and external confidence
Your brand is the key that unlocks your organization’s potential to create change. It unites your people, elevates your visibility, distinguishes you from peers, and attracts talent. It enables clearer decision-making, opens new funding streams, builds strategic partnerships, and amplifies your impact.
We offer three ways to help nonprofit organizations and foundations build more resonant brands:
How do we do it?
We guide you
We know this work can feel daunting. We’re in this with you. We support your team from beginning to impact, ensuring that you know what to expect at each step. We’ll make your brand resonant to your staff and supporters, and relevant to the broader network you need to build.
We coach you
We coach your team to wrestle with the insights and tensions at the heart of your work. Approaching the branding process this way can feel hard, scary, and emotional. But it’s a critical part of distilling your brand’s big idea. For a brand to become a true strategic asset, it has to resonate from the inside out.
We challenge you
Many creative partners see unresolved tensions in their clients' work as friction to avoid at all costs. We see them as the fuel that powers provocative conversations that can spark and sustain real change.
- Does Rebranding Really Transform Nonprofits?
I realize that, coming from a branding studio, this sounds like a slightly cynical, mostly rhetorical question, but hear me out. The answer might not be what you expect.
- Nonprofits in a World of Shifting Power
Staying relevant means bridging Old Power and New Power.
- The Ruthless Search for Your Nonprofit Brand’s Core Idea
Brand strategy results from synthesizing, distilling, and pruning to get down to a foundational idea. So how do you know when you’ve landed on the ideal strategy?
- Rebranding is Expensive. Is it Worth It?
Real nonprofit leaders talk about expectations and outcomes from their rebranding projects.
- Branding Nonprofits is Different from Companies. Here’s Why, and Why it Matters.
It’s tempting to look at consumer brands for inspiration when creating a brand for your organization. But are they really a reflection of who you are?
- Take Control of Your Brand or Someone Else Will
The public often has an incomplete or inaccurate view of your organization. Building a strong brand lets you define that narrative.