Brand Refresh is for nonprofits of varying sizes that know themselves well, operate with a clear mission, and have a great team and culture. Our 6-month-long process will result in a modernized, professional, digital-savvy visual brand that better distinguishes the organization and its work.
We’ll collaborate with your team to identify the core brand idea which will set the foundation for a visual identity. We’ll develop two potential creative directions anchored in the core idea; you’ll see the brand fully executed in a range of media. With your team’s feedback, we’ll focus on honing and building out the brand system. You’ll also receive a brand standards guide to help your team easily and consistently create everything from event T-shirts and outreach emails to donor appeals and annual reports.
At the end of the process, your organization will have a visual wardrobe that allows you to dress for success. Your brand will be more professional, reputable, and unique. It will project your values, people, and mission into the world and cement the idea of what the organization is and does in the minds of stakeholders.
See the Results
- Ford Foundation“Hyperakt's work played a critical role in helping us to articulate and communicate our brand in a way that resonated with stakeholders across the foundation.”–Victor Ng, Creative DirectorFord Foundation
- DonorsChoose“The brand refresh has saved us countless hours in design work, and our corporate partners clamor to integrate our brand assets into their campaigns.”–Chris Pearsall, VP of Brand & CommunicationsDonorsChoose
- Pete for America“Without a doubt, this is the best Presidential candidate campaign this time around ... and I would say possibly ranks among the best ever.”–Armin Vit, Co-founder & CriticBrand New