Brand Strategy

With its new brand, one of the most influential funders in the world cedes the spotlight to its grantees who advance justice.

Girls Who Code is reinventing the future of technology by building the world’s largest pipeline of women engineers.

After 20 years of bringing joy to classrooms all over the country, DonorsChoose was ready to reintroduce itself to the world with a fresh face and new visual story.

Pete Buttigieg was uniquely positioned to bridge the divides tearing this country apart.

Fueled by new leadership, Vera Institute of Justice was ready to channel the political and social upheaval of the 2010s into a radical repositioning.

Harnessing the power of long-term, personal relationships to help every student achieve the success they deserve and are capable of.

A leading legal defense organization representing over 25,000 Brooklynites a year was ready to amplify the grit and grace of its vision, its people, its clients, and community.

An ideas lab for teens and afterschool providers to reimagine the future of afterschool.

Celebrating depth and dignity in Osborne’s century-long commitment to comprehensive services for incarcerated people and their families.

100kin10 partnered with over 300 organizations to bring 100,000 new STEM teachers into the field in less than 10 years. This is the story of how they did it.

A new nonpartisan cultural holiday designed to bring together all Americans to know, and act on, their voting options.

A resource hub that equips prosecutors—the legal system’s powerful gatekeepers and decision makers—to reduce racism-fueled harm to Black and brown communities.

LAC fights discrimination, builds health equity, and restores opportunities for people with criminal records, substance use disorders, and HIV/AIDS.

Working cooperatively to honor heritage and build trust in programs that restore dignity to young adults in the criminal legal system.

A campaign centered on saving public defense in the state of Louisiana.

Impact advocacy to change laws and practices that punish instead of promote public health.

A new kind of movement that trains and equips public defenders to coalesce their individual experiences into a nationwide push for a more compassionate justice system.

America's national debt crisis is complicated. America Off Balance breaks it down, explains how it will affect you, and empowers you to solve it.

A mentorship program working toward a more equitable, interconnected, and global generation of regional journalists whose perspectives are underrepresented in media narratives.

CJA works to reduce unnecessary pretrial detention in NYC.

Expanding opportunities for New York's youth with the vibrant energy of connection and uplift.

In the aftermath of Trump’s 2016 election, the ACLU, a cornerstone of civil rights defense in the US, felt nothing short of essential to the fabric of American democracy.

Celebrating ten years of centering the stories of black men and boys.

Get to the polls, make informed decisions, and vote like your rights depend on it.