Brand Strategy

Telling a powerful story about NYCLU’s unique role and value to the work of social change across New York State.

Naming and branding their new strategic plan equipped them to enter their next era of growth with confidence.

Redefining climate giving with a brand designed to inspire immediate and far-reaching action.

A refreshed brand identity to mark 100 years as a through line improving the lives of New Yorkers.

With its new brand, one of the most influential funders in the world cedes the spotlight to its grantees who advance justice.

A world built by women, for women.

After 20 years of bringing joy to classrooms all over the country, DonorsChoose was ready to reintroduce itself to the world with a fresh face and new visual story.

2020 Democratic presidential candidate Pete Buttigieg was uniquely positioned to bridge the divides tearing the country apart.

A campaign to ask President Biden to reduce the federal prison population before he leaves office.

Creating an inclusive financial service brand for the underbanked

A bold vision for philanthropy and racial equity in education

Developing a new product brand to inspire children and create a new source of funding for classroom requests.

Stepping out from behind the curtain to drive big ideas and conversations into the zeitgeist.

A leading legal defense organization representing over 25,000 Brooklynites a year was ready to amplify the grit and grace of its vision, its people, its clients, and community.

An ideas lab for teens and afterschool providers to reimagine the future of afterschool.

Celebrating depth and dignity in Osborne’s century-long commitment to comprehensive services for incarcerated people and their families.

100kin10 partnered with over 300 organizations to bring 100,000 new STEM teachers into the field in less than 10 years. This is the story of how they did it.

A campaign centered on saving public defense in the state of Louisiana.

A new nonpartisan cultural holiday designed to bring together all Americans to know, and act on, their voting options.

New brand architecture for a groundbreaking digital publication aimed at solving the problems of discrimination, inequity, and injustice in our society.

Girls Who Code is reinventing the future of technology by building the world’s largest pipeline of women engineers.

A resource hub that equips prosecutors—the legal system’s powerful gatekeepers and decision makers—to reduce racism-fueled harm to Black and brown communities.

LAC fights discrimination, builds health equity, and restores opportunities for people with criminal records, substance use disorders, and HIV/AIDS.

Working cooperatively to honor heritage and build trust in programs that restore dignity to young adults in the criminal legal system.